Luxury fashion

Alaïa Launches Resale In Partnership With This Luxury Platform

Alaïa is getting into the resale game. The Richemont owned brand is partnering with French pre-loved platform Re-SEE starting with an exclusive sale of curated Alaïa vintage pieces.

The selection is available exclusively at Re-SEE.com and at Petite Boutique on Rue de Moussy in Paris, Alaïa’s under-the-radar off-season store.

In addition to items sourced from Re-SEE’s vintage curation, Alaïa Creative Director, Pieter Mulier, has chosen pieces from the Maison that underscore the link between its history and contemporary incarnation.

“This collaboration with Re-SEE is a significant initiative to put circularity into action and to celebrate the house’s fundamental commitment to fashion that endures, through exceptional craftsmanship and couture know-how,” said Alaïa CEO Myriam Serrano in a statement. “Alaïa’s creations have always been conceived and regarded as timeless pieces—more than just clothes, they are designs that one can keep for a lifetime and pass on for generations.”

Sought-after pieces on sale include a Tati dress from Spring ‘91, leopard and butterfly print pieces also from Fall ‘91 and a leather zip dress from 1986.

Tati was a collection inspired by the erstwhile Paris budget store and modeled on the runway by Naomi Campbell et al. It riffed off the signature pink and white Vichy check-print fabric associated with the chain. The Tati collection launched practically 15 years before Karl Lagerfeld’s debut with Swedish high street chain H&M in 2004.

The selection will be refreshed periodically and, moving forward, clients will be able to bring their own pre-loved Alaïa pieces to the Petite Boutique to be incorporated into the vintage collection available in-store and at ReSEE.

“Since our inception nearly 10 years ago, archival Alaïa has been a top performer for us on Re-SEE and also a passion for us to source. We could not be more thrilled to be official partners of the brand, to be able to provide our customers rich experiences and a direct line to the house. We are honored to celebrate the distinguished legacy of Mr. Alaia, alongside the vision of Mr. Mulier,” Sofia Bernardin, co-founder of Re-SEE said in a statement.

Founded in Paris in 2013, Re-SEE is the brainchild of two fashion veterans, Sofia Bernardin and Sabrina Marshall, from VOGUE and Self Service magazines. A more boutique and curated alternative to Vestiaire Collective, pieces are sourced from an international network of fashion collectors and industry insiders.

The Alaïa partnership is the latest in a wave of luxury brands keen to invest in the circular economy and tap into the lucrative secondary market.

In early 2021 Vestiaire Collective launched a partnership with Alexander McQueen. Later that year Richement’s Net-a-Porter Group launched a resale program powered by pre-owned platform Reflaunt which also powers Balenciaga’s recently launched initiative.

Valued at around $33 billion, the resale market is growing four times faster than new luxury according to a report by Bain & Co.

MORE FROM FORBESHow Vestiaire Collective Tells If Your Hermès Bag Is Real Or FakeMORE FROM FORBESThe Messaging Masterstroke Behind Balenciaga’s Mud Show At PFWMORE FROM FORBESHow French Retail Is Spearheading Circular Fashion; Vestiaire Collective, Printemps, Galeries Lafayette

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