Luxury fashion

Alfa Romeo Launching A New Car Every Year Before It Goes Electric

The great American comeback of Alfa Romeo remains underway. The legendary Italian marque was re-launched in the US back in 2013 when the Alfa Romeo 4C debuted, followed by the Giulia sedan and Stelvio crossover. Since then, the brand has struggled to catch on. The vehicles are incredible, but the brand remained overshadowed by German rivals such as BMW and Mercedes. Parent company Stellantis, however, has no intention of giving up on Alfa. The fight has only just begun.

Speaking earlier this week at an Italian dealer’s event, Reuters reports Alfa Romeo boss Jean-Philippe Imparato said something we’ve been waiting to hear. “Alfa Romeo will launch a new model every year until 2026.” A company spokesperson confirmed this as well. However, beginning in 2027, every new Alfa model introduced will be electrified.

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