To help accommodate UAE’s new Monday-Friday working week, Arabian Travel Market (ATM) will open this year on May 9 and close on May 12. The earlier dates were from May 8-11.
The revised dates are also expected to complement international markets, the majority of which also follow the Monday-Friday working week.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said, “We are looking forward to welcoming the global travel and tourism community to the UAE on Monday, May 9, 2022. Made possible by the UAE’s forward-thinking decision to transition to a 4.5-day, Monday-Friday workweek, we are confident ATM 2022’s updated timings will benefit both exhibitors and attendees by offering improved alignment with international markets.”
Endorsing ATM’s position, UAE business sentiment is certainly very positive. According to a poll conducted by management consultancy Mercer, overall, 84 per cent of private sector firms welcomed the initiative and 37 per cent would adopt a long-term flexible approach, particularly those with close trading links with other Gulf countries.
Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Tourism and Economy (DTE) – previously known as the Department of Tourism and Commerce Marketing (DTCM), ATM 2022 will feature a broad selection of show highlights.
ATM will also play an integral role in the Arabian Travel Week (9-19 May), a festival of events dedicated to enabling travel professionals from all over the world to collaborate and shape the recovery of the Middle East travel industry through exhibitions, conferences, breakfast briefings, awards, product launches, and networking events.