According to documents filed with the United States Patent and Trademark Office, the automaker is looking at integrated virtual reality systems that could “be used in the future […] for presenting different products, in particular in the sales process.”
So before we all jump on our high horses, Audi is not looking to make virtual reality a part of the driving experience. Instead, the Ingolstadt-based automaker wants to provide a realistic idea of what a new car could be specced like. In this way, you can get a clear idea of what red leather would look like inside a black car. You could see what adding carbon fiber trim would look like instead of aluminum, and you could get an idea of how it would feel to operate the car in the real world.