Leader of the day

Byju Raveendran – Ahead of game, Founder and CEO Byju’s

Instagram : Byju Learning App

Interests Outside work: Sports, watching sports event, Playing cricket, football, table tennis almost all games.

Awards: Pioneering the edtech sector in India steadily growing and scaling not just in India but also in global markets

Ahead of the Game: In the time of 18 Years raveendran been teaching constantly, catching trends, and quickly changing and adopting newer methods and business model to get to a bigger, wider user base. To accommodate teaching students preparing for CAT, he first took classes in auditoriums and then stadiums. what counts is not just changing, but also scaling fast

“You make mistakes, then you learn from them and improve, and what you see that the next one is working, scale fast”

Byju Raveendran

The company today has 5.5. million anual paid subscribers, and trebled its revenues from 500 Crore INR to 1,400 Crore INR in FY 19 and further to 2,800 Crore INR in FY 20. the growth path has also expanded to different offerings and other markets. In early 2019, it acquired US-based educational games setup Osmo for $120 million. Later in the year Byju’s tied up with Disney to launched an app for early learners and then acquired WhiteHat Jr in Augurst 2020. ”

Because a lot times, those youngs kids don’t even realised they are learning, right? they are engaged and they end up learning.

Young kids engagement
Byju Raveendran

Post pandemic is also is also a period of aggressive spending, we know thoese moves are important for the long term where you are trying to finally solve for the child. we think it should not be only one mode, it should be combination of many models

Cricket has been a favourite marketing tool and for Raveendran, the three-year agreement that will see Byju’s partner all ICC events over the period-including the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket world cup in New Zealand. “Biju signed the deal because our scale-up plans are in English-speaking markets are all. It is defined his approach to business, to being an entrepreneur continuously innovating and positively disrupting his own model.

Finally he said “I am not saying we are a great company, time will tell whether we are able to do something like that”

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