Ministry of Tourism, Government of India will hold 10-day long events at India Pavilion at Dubai Expo 2020 to showcase and promote India’s tourism prowess in different aspects of travel and tourism.
As per the schedule of events finalised by the Ministry and the industry partner FICCI, discussions, and presentations on various aspects of Indian tourism will be held at the Expo through these 10 days.
It is learned that the government will soft-launch its Incredible India sub-brands of Heal in India (For Medical Value and Wellness tourism) and Meet in India ( for MICE Tourism) at the Dubai Expo.
The National Strategy Draft for different verticals of Indian Tourism circulated for feedback by the Ministry of Tourism early this year had proposed subbrands for Medical and Wellness tourism and MICE Tourism to communicate India’s capabilities in these areas to the outside world better.
At the Expo, there will be a discussion on the Heal in India programme. The panel discussion scheduled on January 4 will see experts from both modern medicines as well as the traditional Ayurvedic systems presenting India’s edge in medical and wellness tourism.
The discussion on Heal in India- Rejuvenate the Mind, Body, and the Soul is hosted by the FICCI Life sciences and MVT committee and will be moderated by Sajeev Kurup, Chairman of Ayurveda and Wellness Committee of FICCI. The panel comprises Dr Randeep Guleria, Director, AIIMS, Atul Mohan Kochhar, CEO, NABH; Azad Moopen, MD, Aster DM Healthcare; Dr D Ramanathan, MD, Sitaram Ayurveda; Abhilas Ramesh, Executive Director, Kairali Ayurvedic Group among others.Talking about India’s vast advantage in Medical Value and Wellness Tourism, Sajeev Kurup said, “India with its huge capacity in healthcare, the success of vaccination drive, own vaccine making capacity, committed health care workers, etc., has put India in the status of a developed country.”
“So this is the right time to promote India as a destination for Health care. The Indian system of medicines, like Ayurveda, Sidda, Unani along with various indigenous healing sectors like tribal medicines, nattu vaidyam, ottamuli, Kalari, etc., are getting more importance equally with Homeopathy and Modern Allopathic treatments,” Kurup added.
He further said, “India’s unique tropical climate, the availability of natural herbs, experienced and committed manpower, world-class service providers, moderately priced expenses, connectivity, etc., stands unique to excel.”
In the Dubai Expo, Heal in India, the eminent speakers will share the prospects and development of India as a medical treatment destination both for Modern as well as traditional Indian systems of medicines to the international and Indian citizens who are watching and viewing the session, Kurup said.
India Convention Promotion Bureau (ICPB) will host the discussion on Meet in India panel discussion on January 12 at Dubai Expo. Between these, there will be business panels on luxury travel; cultural and spiritual tourism, sustainable and responsible Tourism; adventure tourism; etc.
Trade Associations like IATO, RTSOI, and ATOAI will lead these discussions.