The proposed National Tourism Policy will set out five broad missions for the country’s tourism sector. These five missions are National Green Tourism Mission, National Digital Tourism Mission, National Mission for Tourism skilling; National Mission for Destination Management; and National Mission for Tourism SMEs.
Sharing the broad vision and mission of the government’s proposed tourism policy at the inaugural event of the two-week-long Incredible India celebrations at the Expo2020 in Dubai, Rakesh Kumar Verma, Additional Secretary – Tourism, Government of India, said that the government will launch several incentive schemes to make India attractive as a destination for international travellers as part of the 75th Anniversary celebrations of Indian independence – Azadi ka Amrit Mahotsav.
Verma said that while the heritage and cultural aspects of India overshadowed everything else so far, the focus is to bring the hidden aspects like nature, adventure, MICE, medical & wellness, etc., to the forefront through dedicated marketing and promotions now.
Verma said that because of the strong focus of the government on the infrastructure side in the last few years, several destinations in the country have seen significant transformation and makeover in the last couple of years. Verma highlighted the Statue of Unity at Kevadia in Gujarat and Varanasi in UP as examples.
Dr Aman Puri, Consul General of India in Dubai said that participation in the Dubai Expo is a significant opportunity for Indian tourism to learn from Dubai the best practices of global destination marketing. He asked the Indian tourism sector to utilise the opportunity to establish institutional linkages with Dubai Tourism to share best practices on destination marketing.