Luxury fashion

RUIRUI DENG Makes Runway Debut At London Fashion Week With SS23 Collection

Grunge, unapologetically bold yet with a twist of fantasy, RUIRUI DENG’s runway debut at London Fashion Week is making a splash in the fashion scene despite taking place on the solemn eve of Her Majesty the Queen’s state funeral.

Having delayed her runway plans for two years amid the pandemic, the brand’s eponymous designer held nothing back in delivering this breathtaking SS23 collection in the intimate setting of Carlton House Terrace. The debut event disrupts the traditional runway structure with theatrical elements woven throughout; RUIRUI DENG brings an eccentric vision to life through a dramatic and forceful performance showcased on the night.

Inspired by mediaeval legends and enchanted fairytales, RUIRUI DENG’s SS23 collection displays a series of stunning silhouettes combined with daring paneling, with the addition of quirky accessories. Featuring unique fabric with the brand’s motif, the designs are refreshingly different and reflect the designer’s unique take on style.

With immaculate tailoring and a consistent color theme, the designs encourage the mind to wander deep into the depths of everyone’s imaginations, freeing the subconscious mind to explore magical forests and discover otherworldly creatures. Making specific reference to the legend of King Arthur and The Knights Of The Round Table with the structured silhouettes and the fabric with RUIRUI DENG motifs, the collection starts from the armour of the Knights and delves into the mysterious questions surrounding the illustrious legend.

As a young and emerging fashion brand, the designer takes her inspiration from the blurred lines between the imagined and the mysterious, all out of an eccentric dream. The finale look follows the story of fantastical mermaids exploring the depths of an enchanted forest and having a romantic wedding in the immersive radiance of nature.

Creating a tangible bridge between the magical world and reality, each of the SS23 looks acts as a key to the awesomely curious world of RUIRUI DENG.

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