Online reviews are double-edged in nature. Some offer helpful information. Others mislead consumers, even helping sellers in fleecing them. Finding a suitable method to eliminate fake reviews isn’t easy. One hopes that the BIS idea of putting the onus on managers engaged by the companies is workable on the ground and solves the problem. The draft should also be shared online with the public, who can also offer invaluable suggestions in this regard.
Besides fake or misleading reviews, there is also a big issue with regard to unverified star ratings on e-commerce websites, travel and hotel booking platforms. The consumer affairs ministry has shared the standard published by Bureau of Indian Standards (BIS) in 2021, which deals with framework for collection, moderation and publication of online consumer reviews. “We have sought their feedback in a week so that we can come up with the updated policy or guidelines. The main focus is to ensure that the reviews are genuine and by the actual buyer or user of a product or service.,” Union consumer affairs secretary Rohit Kumar Singh said.