SOTC Travel targets strong growth potential of NCR

SOTC Travel has inaugurated its new franchise outlet in Ghaziabad. With a focus to tap into the growing potential of the Ghaziabad market, this expansion augments the company’s footprint and reach in NCR. The new outlet will cater to nearby areas like Vaishali, Vasundhara, and Anand Vihar.

With constant changes amidst the new normal, customers are seeking guidance and reassurance of holiday experts to navigate through the complexities and changes in travel and health protocols. According to SOTC Travel’s Third Holiday Readiness Report, significant 77 per cent respondents stated that they seek expert guidance of a holiday specialist. To assist and support customers with their travel requirements, SOTC Travel has set up a new outlet in Ghaziabad. Additionally, to build consumer confidence in travel, all SOTC Travel itineraries are covered by “Assured” Safe Travel Program – developed in association with Apollo Clinics, ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era.

Strong pent-up demand coupled with easing of restrictions, vaccine acceptancy and re-opening of borders has encouraged customers from NCR to plan their travel once again. Consumers from Ghaziabad are displaying a strong travel desire to explore international favourites like Maldives, Dubai, Abu Dhabi, Switzerland, France, Sri Lanka, Nepal, Turkey, and Egypt; also domestic locales like Goa, Andamans, Kashmir, Rajasthan, Himachal Pradesh, Kerala, etc. Ghaziabad’s key segments driving growth include multigenerational families, honeymooners, group of friends, millennials/young professionals, business and b-leisure.

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