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TAT introduces new tourism marketing campaign ‘Visit Thailand Year 2022’, ET TravelWorld News, ET TravelWorld

TAT introduces new tourism marketing campaign ‘Visit Thailand Year 2022’
The Tourism Authority of Thailand (TAT) has introduced a new tourism marketing campaign called, Visit Thailand Year 2022, which initiative involves a number of strategic activities to promote the reopening of the kingdom’s Amazing New Chapters of new normal tourism. The development was announced during recently concluded WTM London, where TAT participated for the 40th time.

On the occasion, Yuthasak Supasorn, Governor, TAT said, “TAT is using the WTM 2021 as a platform to launch our new marketing campaign, the Visit Thailand Year 2022, to the world. Leveraging the Royal Thai Government’s Bio-Circular-Green or BCG economy model and our ongoing promotion of responsible and sustainable tourism, our new marketing activities for next year will emphasise Thailand’s strengths in biological diversity and cultural richness under the Amazing New Chapters concept. This will reiterate the good image of the kingdom as a top tourist destination with all health and safety measures in place as the world exits the Covid-19 era.”

TAT introduces new tourism marketing campaign ‘Visit Thailand Year 2022’
TAT has also signed a Letter of Intent (LoI) with British Airways and TUI to form a strategic partnership to promote Thailand as a preferred destination for travellers from UK and around the world. They have also signed similar LoI with Etihad Airways and discussed tourism collaboration with Air Arabia and Oman Air.

What the campaign looks like?
The ‘Visit Thailand Year 2022’ will offer three Amazing New Chapters, in which the world’s travellers are welcome to experience in Thailand. Chapter 1, or The First Chapter, will see TAT highlight tourism products and services that will awaken travellers’ five senses, such as, delicious Thai cuisine and the picturesque natural scenery that can be discovered all throughout the kingdom.

In Chapter 2, titled The One You Love, TAT will focus on specific segments like families, couples, and friends and invite them to create wonderful memories together in Thailand. Bangkok, Phuket, and Chiang Mai in particular will be promoted as popular destinations for weddings and honeymooners, with their beautiful beaches, mountain resorts, and vibrant city appeals.

A separate survey by the Federation of Thai Capital Market Organizations (FETCO) showed its investor confidence index in October rising by 18.2 per cent to a record high of 168.69, with tourism revival seen as the most supportive factor.

Chapter 3, The Earth We Care, will highlight how nature’s chance to revitalise due to the Covid-19 situation has increased ecotourism awareness among the world’s travellers and how their behaviour has impacted the environment. The emergence of travel segments like Wilderness tourism (Escapers) and Cult-Vacation (Conscious) will also show that travellers’ behaviour has changed towards spending more time in nature and being increasingly conscious of their impact on natural resources.In addition, other segments to highlight include gastronomy, health and wellness, as well as workation, which has become a growing trend when the advent of the Covid-19 pandemic will allow people to work remotely and enjoy a vacation.

As Thailand gets all set to welcome fully vaccinated foreign visitors from 63 countries, including India, with no quarantine requirements from today, a look at where all international tourists can visit and what all they can expect at these destinations.

From November 1, Thailand has allowed fully vaccinated travellers from 63 nations via the exemption from Quarantine (TEST & GO) entry scheme and Sandbox programme. TAT is expecting 700,000 visitors to Thailand from around the world. For 2022, TAT is hopeful for Thailand’s tourism to generate 1.58 trillion Baht, which includes 818 billion Baht from international tourists and 771 billion Baht from domestic tourists.

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