Luxury fashion

The Incomparable Rolls-Royce Boat Tail Makes An Appearance

The car’s first-ever public appearance was this past weekend, October 2-3 at the Concorso d’Eleganza Villa d’Este, on the shores of the glamorous Lake Como in Italy. Unveiling the car here is something of a tradition now, as the first coachbuilt Rolls-Royce of the modern era, the Sweptail, was launched here too, back in 2017.

Rolls-Royce CEO Torsten Muller-Otvos took the opportunity to remind visitors that the brand is far from done with unique projects like this, saying that the company is “leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalization and contemporary patronage provide essentially limitless possibilities.”

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