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This $25 Weed Brownie Mix From Old Pal Is Nostalgia In A Box

Nostalgia meets modern weed.

Edible options for today’s intrepid cannabis consumer are vast. They run the gamut from gummies to savory snacks, but none more iconic than the brownie. Putting a spin on the classic, Old Pal announced its newest edible product Baked At Home. It’s a box brownie mix that contains 100 milligrams of THC.

“We wanted to tap into the nostalgia of those early edible experiences, but in a way that felt more approachable dosing-wise,” says CEO and Co-founder of Old Pal, Rusty Wilenkin. The result is a “delicious, rich, and fudgy brownie,” says Wilenkin. The brand partnered with TILT Holding’s award-winning edibles kitchen to bring the box to life.

Dosed for sharing, it makes a total of 20 brownies. It’s a relatively good deal for $25, as far as milligrams go in either market. Old Pal is known well for its consumer-friendly, accessible offerings, including being the first brand with a roll-your-own ground cannabis pouch on the market. Its product lineup has evolved since its founding in 2018 to include infused blunts, pre-roll packs, a top-shelf flower line called Special Blue, and more. Now, add brownie dry mix to the list.

“For people, their first edible experience was more than likely a brownie,” says Cristina De Tomasi, TILT’s Senior Vice President of Corporate Development. “Old Pal’s ‘Baked at Home’ brownie mix is a great way to introduce, or reintroduce, edibles to cannabis-curious adults in your life in a safe and delicious way.”

Baked At Home’s ingredients are minimalist: sugar, salt, baking powder, and cocoa infused with 100mg of THC. Old Pal’s water-soluble THC powder is made with cannabis oil sourced through local growers in each state. It’s water-soluble, as opposed to fat-soluble, the most common cannabutter method through which brownies are infused. The weed powder is also said to increase the bioavailability of THC when digesting it and makes it possible to be mixed evenly with the other ingredients.

Old Pal is often playing with the concept of nostalgia in its design— packaging with graphic images, bold text, and unique 1960s color palettes. “The nostalgia factor also came to life through the packaging,” says Wilenkin. “We took inspiration from vintage brownie mix boxes, and wove that together with a vibrant color palette that felt very Old Pal.”

While brownie mixes are straightforward, making brownies using cannabutter is not quite as simple. Many consumers report experiences of using too much cannabis butter. “Baked at Home was definitely inspired by those formative first pot brownie experiences,” says Wilenkin. “My first experience was rad, but I admittedly overdid it.”

Each box of Baked at Home is evenly dosed. This means they won’t be too strong, and won’t be inconsistently dosed when they come out of the oven. “We decided to simplify the approach to the classic pot brownies by taking the dosing guessing game out of the equation,” he says. “Absolutely, if the directions are followed, you’ll be able to dig into 20 pieces that are 5mg each. Perfect for sharing.”

Adults can find Baked At Home in California and Massachusetts cannabis markets, to start. Massachusetts medical cannabis patients and adults can find Baked at Home by Old Pal at TILT’s dispensary storefronts called CAC as well as other dispensaries across the state. Consumers in California will be able to find Baked at Home through Eaze and SweetFlower, with more retail locations in the near future.

While the brownies rise in the oven over the holidays, Old Pal’s founder is focused on a different kind of growth. We’re very proud to be currently available in 8 states,” says Wilenkin. “For us, state expansion is hugely important to the growth of the brand as we want to create as many shareable experiences across the country as possible. We’re in conversations with partners in Illinois, Florida, and New Jersey.”

“I’m from New York. For me, that’s the holy grail,” says Wilenkin. “We hope to be there shortly, so stay tuned.”

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